The holiday shopping season is off to a record-breaking start, says Adobe Analytics. The company tracks sales at 80 of the top 100 online stores in the United States.
According to Adobe, online shoppers spent $7.4 billion the day after Thanksgiving. It was the biggest Black Friday ever for online purchases. Sales on the Monday after the holiday, known as Cyber Monday, also set a record: $9.4 billion. That’s $1.5 billion more than last year. Popular items on both days included Frozen 2 toys and sports video games.
As online sales went up, fewer people shopped at physical stores. But a growing number of shoppers—up 43% from 2018—bought an item online, then picked it up at a store. Adobe says these click-and- collect services are “breathing new life into physical stores.”
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